Film and television productions face immense pressure and complex logistical challenges. With budgets reaching tens or hundreds of millions of dollars, every minute of a shoot is precious. On-set mistakes—like working from the wrong script version, miscommunication about call times, or payroll errors—are not just inconvenient; they are extremely costly. A single preventable delay or reshoot can cost a production $10,000 to $100,000.

Beyond the financial toll, these operational failures cause frustration, erode trust, and undermine leadership. Productions often span multiple locations, sometimes across the globe, adding immense complexity to crew coordination and information flow. Set Tracker’s operational intelligence platform is designed to tackle these challenges – streamlining on-set workflows, ensuring everyone is informed, and turning chaotic, fragmented data into actionable control for the production office.

In the world of film and television production, where every minute costs thousands of dollars, clarity is power. The ability to know exactly who is on set, where they need to be, and if they have the right information in real-time makes the difference between a day that runs like clockwork and a costly, chaotic overage. This is the promise of Production Intelligence in 2025.

No longer just a buzzword, "real-time visibility," "single source of truth," and "digital workflow" have become the practical, non-negotiable tools that modern productions leverage for budget control, schedule integrity, and creative momentum. For a producer or UPM, having a 360° operational view of the set isn't a luxury—it's insurance. It's the platform that ensures the multi-million dollar machine you're running doesn't stall because of a missed email or a lost driver.

This is where Set Tracker excels. We are the Production Intelligence hub built by filmmakers to solve the specific, high-cost problems of a live set. If information is the lifeblood of a production, consider Set Tracker the central nervous system that distributes it instantly and flawlessly to every part of the crew.

Picture a key grip receiving a live alert on their phone that their crane is needed on a new location, a producer watching a dashboard that confirms 100% of the day’s timecards were submitted digitally from set, or a 1st AD knowing instantly—without a single radio call—that the entire cast and crew are accounted for at the right call time. This isn't a fantasy of efficiency—this is The Connected Set, the new operational reality for productions in 2024.

The concept of a connected set is about integrating every department and individual through intelligent digital tools that enhance coordination, eliminate costly errors, and provide real-time situational awareness. For an industry where a single miscommunication can cost $10,000 before lunch and derail a million-dollar day, connecting the crew digitally is proving transformative. It turns the chaotic, reactive nature of production into a proactive, controlled operation.

Set Tracker didn’t start in a Silicon Valley incubator.

It started in Budapest. In Vancouver. In Yukon. On active sets across the globe — on high-stakes productions for Netflix, Apple, and the world’s largest film studios. Hundreds of crew. Dozens of departments. A six-figure cost for every lost hour. Zero room for error.

We were there. We saw the chaos firsthand: the 11th-hour call sheet email that half the crew missed; the costly reshoot because an actor had old sides; the 30-minute morning roll call to figure out who was actually on location.

We didn't just watch the chaos — we built the tool to end it.